
The Charlotte Housing Authority's new initiative "Moving Forward" is designed to improve housing and support services for our current clients. By pursuing partnerships with key agencies, we will provide these services and give our clients the resources they need to become self-reliant and no longer need CHA assistance.
The initiative's main goal is to promote employment and self-reliance. Our hope is that by helping our clients in this way, they will move out of our properties or no longer need voucher assistance sooner so that more families in need can be helped. With the current state of the economy, it is crucial that we invest in our community now and reach out to those who are in need of a safety net. This initiative will also enable the Authority to become more efficient and achieve cost savings where possible, and eventually expand housing choices for low-income families.
The advertising campaign for Moving Forward was designed to inform the public about this fundamental change in how we serve existing clients and to build public understanding about the importance of having a safe and affordable place to live
Initiative Background
CHA is one of 30 housing authorities participating in the U.S. Department of Housing and Urban Development demonstration program to test innovative methods for improving housing services and better meeting local needs.
Read more initiative background information here
Benchmarks
Over the next 10 years, CHA will track the success of the Moving Forward initiatives by measuring several benchmarks.
Social Marketing Campaign
To introduce the Moving Forward initiative to the Charlotte area, CHA launched a social marketing campaign in March 2009.
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